Pizza Hut Makes Bonkers New Name Change

Pizza Hut is dropping “Pizza” from its name as the chain begins a temporary football-themed makeover. The franchise is going simply by “HUT” to mark the start of football season, covering the word “Pizza” on some restaurant signs with a large red football banner. The company noted that “hut” has been called before football snaps for generations, adding that now “it’s calling your next order.” The company said in a social media post the temporary rebrand will be in place for the next 25 weeks. The transformation comes as the parent company Yum! Brands is preparing to sell the chain in a deal worth $2.7 billion. Private equity firm LongRange Capital agreed to acquire Pizza Hut’s operations outside mainland China for about $1.5 billion, while Yum China will buy the Chinese business for $1.2 billion. Pizza Hut Global CEO Aaron Powell announced on Friday that he will leave the company after the LongRange deal closes, despite being asked to remain in the role. “I’ve always believed in leaving things better than you found them—and this business is in a better state,” Powell wrote on LinkedIn. Pizza Hut is not the first major food chain to shorten an iconic name. Kentucky Fried Chicken became KFC in 1991 to distance itself from negative health connotations, while Dunkin’ Donuts officially became Dunkin’ in 2019. The Daily Beast has reached out to ‘Hut’ for comment.

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