‘Gas Station Heroin’ Founder Supported by Trump’s ICE Goon Makes Jaw-Dropping Admission

The founder of a controversial kratom-based drink that Homeland Security Secretary Markwayne Mullin holds a large stake in admitted he knew customers would abuse it. J.W. Ross, 63, started Botanic Tonics in May 2020 and turned Feel Free, its kava-and-kratom shot, into a brand with sales topping $250 million across 24,000-plus stores. Critics dub it “gas station heroin” because it hits the same brain receptors as opioids. Ross began life as Jerry Dale Cash and was imprisoned for diverting $10 million out of the Oklahoma oil and gas firm he ran, according to the Daily Beast’s investigative Substack PunchUp. He renamed himself in January 2014. On a 2023 podcast, Ross said he dosed himself heavily for months and tracked his own blood work “because I knew that some people would abuse it.” Mullin, 48, put as much as $1 million into the company and has not divested. He then backed a federal crackdown in July 2025 that hit rivals selling 7-OH concentrates but left whole-leaf kratom, the type in Feel Free, alone. A DHS spokesperson said Mullin “follows all ethics and conflict of interest standards and has not lobbied for any individual or company. As a Senator, Markwayne Mullin fought alongside Secretary Kennedy to regulate 7-OH, which is a synthetic drug marketed to kids at convenience stores via deceptive packaging.” Ross did not respond to multiple requests for comment from PunchUp.

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